The Ascott outlines expansion of The Crest Collection – Business Traveller

The Ascott has unveiled plans to expand The Crest Collection into Asia , as well as adding a fifth property in France and rolling the brand out to locations including Jakarta, Bangkok, Tokyo, Osaka and London.

The group launched The Crest Collection in 2016, initially with three rebranded Citadines properties in Paris.

The Metropole in Bangkok also join the collection later that year, although it is no longer listed on Ascott’s website.

Business Traveller recently reviewed the brand’s La Clef Tour Eiffel, Paris property.

Apartment review: La Clef Tour Eiffel, Paris

The group describes The Crest Collection as “a global portfolio of charming bespoke hotels and serviced residences that integrates heritage stories with curated hospitality experiences”.

Growth has been slow, with just eight properties currently open, but Ascott says it has now signed hotels in China, Singapore and Vietnam, as well as a fifth property in France, and further hotels in the pipeline in destinations including as Jakarta, Bangkok, Tokyo, Osaka and London.

Business Traveller has requested more information on the forthcoming London property, and will post any response here.

The Riverside Hotel Robertson Quay in Singapore will become The Robertson House by The Crest Collection by the end of 2023, following a refurbishment project, and Yuexiu Hotel Guangzhou by The Crest Collection is expected to open in the fourth quarter of this year.

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