Virgin Hotels has opened its latest property in New York, located in the city’s NoMad (North of Madison Square Park) neighbourhood.
The newest addition to the Virgin Hotels collection is located at 1227 Broadway and takes up a block between 29th Street and 30th Street.
The 460-room hotel features design by Brooklyn-based firm MarkZeff and architecture from Stantec, with nods to the Virgin brand including a red staircase connecting the third and fourth floors, and Nigel Sussman’s play on ‘Where’s Wally’ with the lobby mural ‘Where’s Richard?’.
The rooms (or ‘chambers’) range from 26-72 sqm and include floor-to-ceiling windows with views of the cityscape, with some rooms overlooking the Empire State Building. The rooms include Virgin’s layout of two separate spaces: The Dressing Room, which includes a vanity desk with a mirror, wardrobe and a shower with a bench; and The Lounge with a lounge bed, red SMEG mini-fridge, smart TV, yoga mat and a table.
Guests can adjust various room controls via the Virgin Hotels’ mobile app Lucy and sensor-activated lighting automatically turns on when they walk by.